ploys

英 [plɔɪz]

美 [plɔɪz]

n.  计谋; 策略; 手法; 花招
ploy的复数

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

双语例句

• Sometimes the ploys work, allowing run-of-the-mill candidates to grab a recruiter's attention and hold it long enough to land a job.
  有时候这些招术很奏效，让普通的应征者抓住了招聘人员的眼球并让吸引力的时间长到足以谋得一职。
• She does not shop too much, she is overly susceptible to marketing ploys.
  她不是购物狂，只是太容易被行销广告欺骗。
• But the apparent negativity actually masked one of chelsea's most effective ploys: to squeeze Cristiano Ronaldo from the contest.
  不过从表面看来的消极性其实是遮盖了切尔西的其中一个最有效的手段：将克里斯蒂亚诺。罗纳尔多挤出比赛之外。
• Such "follow-up" research projects are common ploys to both delay acceptance and implementation of any conclusions made and to eventually bankrupt the finances of the renegade researchers.
  这种“跟进”的研究项目的研究人员共同伎俩叛徒既延误接受财政和实施破产，作出任何结论，并最终。
• Better ploys are perhaps to ask topical or local questions, or even to discuss in conversation what the weather is like or what color the walls are painted.
  更好的手段也许是问一些专题或当地问题，或者，甚至讨论天气怎么样，或墙上喷了什么颜色。
• These ploys, they say, served to keep the details of a patent secret while allowing him to broaden its scope to encompass technologies invented and commercialized by others.
  他们指出，这些手段使专利详细内容无法公开，同时让他得以扩大权利围，将其他人所发明及商业化的技术给纳入。
• She tried many ploys to get the boy interested in her.
  她试过很多伎俩去赢取男孩的青睐。
• Men have a number of ploys which they use to make their inferiors feel awkward.
  男人们有一些用来使下级感到局促不安的手段。
• Brown thinks confidence plays a major role too. The biggest ploys used by theatrical pickpockets and the kind of street pickpockets that will actually engage with you, is simply an incredibly alluring display of confidence, he says.
  布朗认为自信对扒手也很重要，他说：表演扒手和与你接触的街上扒手最重要的策略是展示出富有魅力而又难以置信的自信。
• These and other soft power ploys have worked in tandem with political arm-twisting.
  在这些软实力技术运作同时，伴之以政治施压。