gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

GRETEM8BEC

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

• （为引人注意或诱人购买而搞的）花招，把戏，噱头
  an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
  1. a promotional/publicity/sales gimmick
     以推销 / 宣传 / 销售为目的的花招

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英英释义

noun

• any clever maneuver
  1. he would stoop to any device to win a point
  2. it was a great sales gimmick
  3. a cheap promotions gimmick for greedy businessmen
  Synonym:devicetwist
• something unspecified whose name is either forgotten or not known
  1. she eased the ball-shaped doodad back into its socket
  2. there may be some great new gizmo around the corner that you will want to use
  Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
• a drawback or difficulty that is not readily evident
  1. it sounds good but what's the catch?
  Synonym:catch

双语例句

• Is it a nifty gimmick, or truly better security for user data?
  它究竟是可有可无的新奇玩意，还是用户能真正可以信赖的安全管家？
• Yet brokerage executives defended the gains, saying they were more than just an accounting gimmick.
  不过经纪公司的管理人员为此类所得进行了辩护，称这并不只是会计技巧。
• The manufacturer needed a new sales gimmick.
  这位制造商需要一种新的销售花招。
• Declaring independence is also a splendid marketing gimmick.
  宣布独立也是一个非常不错的营销伎俩。
• Stella: So you think he had some gimmick?
  史黛拉：所以你认为他有什麽秘密装置？
• It's an interesting gimmick.
  它是一个有趣的噱头。
• Some may say this is a gimmick to attract attention to the various business schools.
  一些人可能会说，这是商学院吸引人们关注的伎俩。
• He dismissed the event as just a publicity gimmick.
  他不理会这件事，只当它是一种宣传手法。
• The lettuce factory is no marketing gimmick by Toshiba, however.
  然而，这个生菜工厂并非东芝公司的炒作行为。
• The advertisement is just a gimmick to make consumers buy their products.
  宣传只是一种使消费者买他们产品的花招。