gimmick

英 [ˈɡɪmɪk]

美 [ˈɡɪmɪk]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头

复数：gimmicks　第三人称单数：gimmicks　过去分词：gimmicked　

GRETEM8BEC

Collins.1 / BNC.18498 / COCA.12796

牛津词典

noun

• （为引人注意或诱人购买而搞的）花招，把戏，噱头
  an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth
  1. a promotional/publicity/sales gimmick
     以推销 / 宣传 / 销售为目的的花招

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

英英释义

noun

• any clever maneuver
  1. he would stoop to any device to win a point
  2. it was a great sales gimmick
  3. a cheap promotions gimmick for greedy businessmen
  Synonym:devicetwist
• something unspecified whose name is either forgotten or not known
  1. she eased the ball-shaped doodad back into its socket
  2. there may be some great new gizmo around the corner that you will want to use
  Synonym:doodaddoohickeydoojiggergizmogismogubbinsthingamabobthingumabobthingmabobthingamajigthingumajigthingmajigthingummywhatchamacallitwhatchamacallumwhatsiswidget
• a drawback or difficulty that is not readily evident
  1. it sounds good but what's the catch?
  Synonym:catch

双语例句

• Yet brokerage executives defended the gains, saying they were more than just an accounting gimmick.
  不过经纪公司的管理人员为此类所得进行了辩护，称这并不只是会计技巧。
• I hope you're enjoying the hard times Barack Obama has brought with his hope and change gimmick.
  但愿你能悦纳和享受这个困难时期新总统的花招，所谓希望和改革的政策。
• Free gifts given away with purchases are just another sales gimmick.
  购买商品可得到免费赠品只不过是销售上的又一个花招。
• It's not a real education policy, it's just a gimmick to win votes.
  这不是什么真正的教育政策，只不过是赢选票的花招罢了。
• He dismissed the event as just a publicity gimmick.
  他不理会这件事，只当它是一种宣传手法。
• They give away free gifts as a marketing gimmick.
  他们免费分发礼物，作为一种营销手段。
• Is it a nifty gimmick, or truly better security for user data?
  它究竟是可有可无的新奇玩意，还是用户能真正可以信赖的安全管家？
• The manufacturer needed a new sales gimmick.
  这位制造商需要一种新的销售花招。
• Declaring independence is also a splendid marketing gimmick.
  宣布独立也是一个非常不错的营销伎俩。
• Early on, we learn: The new form of Free is not a gimmick, a trick to shift money from one pocket to another [ like razors and blades].
  在书的一开始，我们读到：新的免费形式不是把钱从一个人的口袋转到另一个人的口袋（就象剃刀和刀片那样）的伎俩。